SYRUP | CREATIVE DIRECTOR
In 2019, I signed up for an untitled, out of hours work project that would eventually become Bauer’s flagship Gen Z title, SYRUP.
Over the course of four months, I created a fully-realised brand concept including an editorial narrative, a tangible ethos and a strong visual story. Following from that, I lead the creative direction, spending many late nights and weekends channeling the team’s preliminary vision into a clear and concise visual narrative.
On top of the initial ideation, I produced social media posts that reflected SYRUP’s unique identity, lead pre-production and art direction of the brand’s first photoshoot, art directed photo and video shoots, and designed the entire brand identity (all while maintaining my 9-5).
In 2019, I signed up for an untitled, out of hours work project that would eventually become Bauer’s flagship Gen Z title, SYRUP.
Over the course of four months, I created a fully-realised brand concept including an editorial narrative, a tangible ethos and a strong visual story. Following from that, I lead the creative direction, spending many late nights and weekends channeling the team’s preliminary vision into a clear and concise visual narrative.
On top of the initial ideation, I produced social media posts that reflected SYRUP’s unique identity, lead pre-production and art direction of the brand’s first photoshoot, art directed photo and video shoots, and designed the entire brand identity (all while maintaining my 9-5).
SYRUP 2020 LAUNCH
EDITOR | Mahalia Chang
CREATIVE DIRECTOR | Kate Jennings
PHOTOGRAPHER (Studio) | Rene Vaile
PHOTOGRAPHER (Location) | Holly Gibson
VIDEOGRAPHER | Chester Buchanan
STYLIST | Suzannah Snow
HAIR STYLIST | Sacha Lorge
MAKE UP ARTIST | Mivia Massana
MODELS | Maui (Kult), Lauren (The Right Fit), Aidan (Kult), Emily (The Right Fit), Monique (Kult)
EDITOR | Mahalia Chang
CREATIVE DIRECTOR | Kate Jennings
PHOTOGRAPHER (Studio) | Rene Vaile
PHOTOGRAPHER (Location) | Holly Gibson
VIDEOGRAPHER | Chester Buchanan
STYLIST | Suzannah Snow
HAIR STYLIST | Sacha Lorge
MAKE UP ARTIST | Mivia Massana
MODELS | Maui (Kult), Lauren (The Right Fit), Aidan (Kult), Emily (The Right Fit), Monique (Kult)