
Financially Fit Females is an award winning campaign focusing on financial equality. It’s our goal to close the financial literacy gap, inspiring Australian women to be wealthy, woke and wise.
From getting your superannuation into better shape and improving your knowledge and confidence around money, we want to put female finances on the map and inspire one million actions around financial literacy.
Powered by Bauer Media’s leading brands including The Australian Women’s Weekly, ELLE and Australian House & Garden, the Financially Fit Females campaign aims to provide a fairer, better future for women.
WINNER | Mumbrella Commscon Award - Best Government Relations Campaign

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CREATIVE DIRECTION | KATE JENNINGS
WEBSITE DESIGN AND ANIMATION | LISA HEWETT
GRAPHIC DESIGN | KATE JENNINGS
PRODUCER | SAM LAWRENCE
CAMPAIGN AMBASSADOR | EFFIE ZAHOS
PHOTOGRAPHER | KRISTINA SOLJO
HAIR | DAREN BORTHWICK
MAKEUP | ALLISON BOYLE
MODELS | ANGE @ KULT, MEMU @ FIVETWENTY, KATE @ SCOOP, NADINE @ SILVER FOX
WEBSITE DESIGN AND ANIMATION | LISA HEWETT
GRAPHIC DESIGN | KATE JENNINGS
PRODUCER | SAM LAWRENCE
CAMPAIGN AMBASSADOR | EFFIE ZAHOS
PHOTOGRAPHER | KRISTINA SOLJO
HAIR | DAREN BORTHWICK
MAKEUP | ALLISON BOYLE
MODELS | ANGE @ KULT, MEMU @ FIVETWENTY, KATE @ SCOOP, NADINE @ SILVER FOX