To celebrate Go-To’s 11th birthday, I wanted to reimagine the brand through a playful and nostalgic lens. We collaborated with Einwick and Chop Studios to create a handmade 90s inspired anime - the perfect antidote to the AI generated imagery currently permeating the beauty industry.
By blending storytelling, humour and bold visuals, we created a 360 experience that positioned Go-To as the fun, fearless ally in skincare, appealing to both loyal fans and a new generation of beauty lovers.
CREDITS
Creative Direction: Kate Jennings
Group Content Manager: Lilith Hardie Lupica
Production: Einwick & Chop Studio
Photography: Juzzy Kane
Stylist: Bridget Wald
Model: Zara Fraser
H&MU: Yuri Yamamoto