Nifty Fifty was Go-To's biggest launch of 2022 and a much anticipated product. Instead of going for a traditional SPF shoot (think bikinis, beaches), we wanted to focus on the fact that ALL Australians need SPF and Go-To can really cater to all Australians. The result is a sneak peek into what the ultimate Go-To summer party would look like!
Above is a glimpse of the original pre-production document that I put together, including shot composition, location and styling references along with original design mocks to illustrate how I wanted the campaign to roll out. Below shows how we translated the final product from the original pre-production document.
ABOVE: Gallery of the launch collateral that was rolled out across instagram (first week of campaign).
ABOVE: Series of edms teasing the campaign along with the launch and further education pieces.
CREDITS
ART DIRECTOR: Kate Jennings
PHOTOGRAPHER: Billy Plummer
DIGI OP: Walter Maurice
1ST ASSISTANT: Gerald Diel
STYLIST: Alexis Aquino
HAIR STYLISTS: Stephanie Dell
MAKEUP ARTISTS: Serena Wylie
H&MU ASSISTANT: Dempsey Rai
MODELS: Keisha, Chiara and Nathaniel @ Kult. Debbie, Abeny, Sez @ Stone Street. Bretany @ Sydney Creative Managment. Deepka @ Benchmark Creative
LOCATION: Sun Studios, Pure Locations
DESIGNERS: Liz Finnigan, Nat Vascoe, Matt Jackson
MARKETING MANAGER: Jess Gamble
CHIEF MARKETING OFFICER: Leonie Faddy
BTS VIDEO: Georgia Nelson
ART DIRECTOR: Kate Jennings
PHOTOGRAPHER: Billy Plummer
DIGI OP: Walter Maurice
1ST ASSISTANT: Gerald Diel
STYLIST: Alexis Aquino
HAIR STYLISTS: Stephanie Dell
MAKEUP ARTISTS: Serena Wylie
H&MU ASSISTANT: Dempsey Rai
MODELS: Keisha, Chiara and Nathaniel @ Kult. Debbie, Abeny, Sez @ Stone Street. Bretany @ Sydney Creative Managment. Deepka @ Benchmark Creative
LOCATION: Sun Studios, Pure Locations
DESIGNERS: Liz Finnigan, Nat Vascoe, Matt Jackson
MARKETING MANAGER: Jess Gamble
CHIEF MARKETING OFFICER: Leonie Faddy
BTS VIDEO: Georgia Nelson